BUSINESS TOOK THE WRONG LIFE CYCLE FROM BIOLOGY
C. Merle Crawford
(Professor of Marketing at the University of Michigan)
223
Abstract
Business has struggled for many years in an effort to utilize the product life cycle concept in marketing and business planning. Controversy has swirled around the concept, particularly in recent years, and business has pretty much decided that the concept is as dangerous in many situations as it is helpful in others. Several authors have encouraged its abandonment.
Citation
Merle Crawford, C. (1984), "BUSINESS TOOK THE WRONG LIFE CYCLE FROM BIOLOGY", Journal of Consumer Marketing, Vol. 1 No. 3, pp. 5-11. https://doi.org/10.1108/eb008100
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited