“WHAT AGE DO YOU FEEL” AGE PERCEPTION STUDY
Lois Underhill
(Cadwell Davis Partners)
Franchellie Cadwell
(President, Cadwell Davis Partners)
523
Abstract
“Think back to your last birthday. Think of the age you reached. Some people have told us that they feel a different age‐either older or younger‐than their actual age. What age do you feel on the inside?”
Citation
Underhill, L. and Cadwell, F. (1984), "“WHAT AGE DO YOU FEEL” AGE PERCEPTION STUDY", Journal of Consumer Marketing, Vol. 1 No. 1, pp. 18-27. https://doi.org/10.1108/eb008080
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited