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Club Med goes for quality

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 April 1991

Abstract

At the heart of Club Med's quality policy is the integration of customers and employees . This not only avoids the classic guest/staff relationship, but helps employees to pin‐point potential customer complaints and to evolve future quality standards.

Citation

KOCHAN, A. (1991), "Club Med goes for quality", Managing Service Quality: An International Journal, Vol. 1 No. 4, pp. 229-231. https://doi.org/10.1108/eb006138

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited