IMPLEMENTING A NEW SELLING MIX
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1988
Abstract
Many industrial firms are adopting new selling methods such as telemarketing, national account management, and the like. Unfortunately, there are few guidelines for division managers who pioneer the use of these techniques in their firms, particularly in terms of changes in appraisal, coordination, and planning systems that accompany the adoption of new selling methods. This article details the development and implementation of new selling methods at an industrial firm, and provides guidelines to managers for using these techniques in their own firms.
Citation
Shipp, S., Roering, K.J. and Cardozo, R.N. (1988), "IMPLEMENTING A NEW SELLING MIX", Journal of Business & Industrial Marketing, Vol. 3 No. 2, pp. 55-63. https://doi.org/10.1108/eb006060
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited