What Price Research?
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Abstract
The pricing off products in the marketplace is of crucial importance to market share and profitability, yet often little is known about the effects of price changes on a brand's performance. Manufacturers cannot afford to ignore the contribution pricing research can make to their marketing decisions.
Citation
Clarke, J. (1988), "What Price Research?", Management Decision, Vol. 26 No. 3, pp. 47-52. https://doi.org/10.1108/eb001499
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited