Managing Forecasts: User and Expert
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Abstract
Michael Barron and David Targett argue in favour of forecasting playing a relevant part in decision making. They point out that forecasting possesses reliable techniques, it is only when the gap between the producers of forecasts and the users is too great that managerial scepticism intervenes. They suggest ways of overcoming this.
Citation
Barron, M. and Targett, D. (1988), "Managing Forecasts: User and Expert", Management Decision, Vol. 26 No. 1, pp. 41-44. https://doi.org/10.1108/eb001485
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited