Making Better Use of Public Resources

Abstract

On their own, marketers all too often create sales that the organisation does not want; and accountants, when left to their own devices, cut costs with cavalier regard for user consequences. As partners, marketers and accountants can make a very real impact on “better use of resources” — a phrase that in a commercial enterprise would frequently be translated as a better return on investment or improved profitability.

Citation

Wills, G. (1986), "Making Better Use of Public Resources", Management Decision, Vol. 24 No. 3, pp. 28-31. https://doi.org/10.1108/eb001408