The Role of the Marketing Accountant
C.D. Moss
(Senior Lecturer in Marketing, Faculty of Business & Management Studies, Sheffield City Polytechnic)
398
Abstract
The job description “marketing accountant” is increasingly seen in job advertisements, and this paper reports the results of a study into how companies use their “marketing accountants”; what they envisage the job description to mean, and what tasks these specialists are called upon to perform.
Citation
Moss, C.D. (1981), "The Role of the Marketing Accountant", Management Decision, Vol. 19 No. 1, pp. 53-61. https://doi.org/10.1108/eb001268
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited