Marketing strategy and diversification

D.F. BURMAN (Staff Consultant, P‐E Consulting Group Ltd.)

Management Decision

ISSN: 0025-1747

Publication date: 1 February 1968


“Whatever the reason and objectives involved in diversification, the company must expect to become engaged in unfamiliar products, technologies or markets, so it must provide new expertise to support the new operations.”


BURMAN, D. (1968), "Marketing strategy and diversification", Management Decision, Vol. 2 No. 2, pp. 110-115.

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Copyright © 1968, MCB UP Limited

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