PageWell 2.0: Using Customer Research for Product Development

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After students have analyzed the case, they will be able to:

  • Use customer feedback to help define requirements for a new product

  • Understand the role of personas and scenarios in defining requirements

  • Understand how to use scenarios and scenario templates to derive scenario implementation requirements

  • Understand how to prioritize scenarios based on customer, company, and competitive criteria

  • Write a market requirements document for a next-version technology produc

Keywords

Citation

Sawhney, M. and Goodman, P. (2017), "PageWell 2.0: Using Customer Research for Product Development", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000253

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.