Nintendo Co., Inc.

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Describes Nintendo's rise to dominance in the home video game industry in the late 1980s. Then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.



Satterthwaite, M. and Pfeffer, J. (2017), "Nintendo Co., Inc.", Kellogg School of Management Cases.

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