DuPont Tyvek®: Commercializing a Disruptive Innovation

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To illustrate that all the issues relevant to bringing an innovation to market must be recognized and dealt with in an integrated fashion when introducing major new business initiatives; that the Innovation Radar is a useful framework that integrates key questions around WHAT the product is, WHO the key customers are, HOW the product affects their desired outcomes, and WHERE the product should be placed in market; and that the elements in the radar comprise a complete business system of innovation.

Keywords

Citation

Jeffery, M., Cooper, R. and Buchanan, S. (2017), "DuPont Tyvek®: Commercializing a Disruptive Innovation", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000104

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Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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