Megamart Seasonal Demand Planning
Rodney Thomas PhD
(Assistant Professor, Georgia Southern University)
Publication date: 1 November 2018
Abstract
The Megamart case study addresses demand planning challenges that retailers often face in categories that have bulky, seasonal, imported products. Historical point-of-sale data on gas grill SKUs is provided for analysis and developing appropriate product flow plan that meets the needs of all retail supply chain stakeholders.
Keywords
Citation
Thomas, R. (2018), "Megamart Seasonal Demand Planning", . https://doi.org/10.1108/case.cscmp.2018.000018
Publisher
:Council for Supply Chain Management Professionals
Copyright © 2011, Council of Supply Chain Management Professionals