Citation
Renko, S. and Vignali, C. (2011), "Challenges for Central and Eastern Europe food industry", British Food Journal, Vol. 113 No. 1. https://doi.org/10.1108/bfj.2011.070113aaa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
Challenges for Central and Eastern Europe food industry
Article Type: Guest editorial From: British Food Journal, Volume 113, Issue 1
The development of marketing product knowledge in Eastern Europe has progressed rapidly in the last ten years.
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Branding in the food sector in Croatia.
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Best indicators in the wine sector.
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Product choice in Poland.
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Safety management in Bulgaria.
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Web marketing in the Balkans.
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Problems with GM foods.
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Agro business marketing.
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Gastronomic variables in Lithuania, Latvia, Poland and Ukraine.
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Functional marketing in foods.
The understanding of consumer perspectives and truly working around the STOP principles (segmentation, targeting, observation and positioning) has undoubtly given marketing a boost in these Eastern markets.
We hope the readers find the articles of interest.
Sanda RenkoTrade Department Faculty of Economics & Business, University of Zagreb, Zagreb, Croatia
Claudio VignaliThe Leslie Silver International Faculty, Leeds Metropolitan University, Leeds, UK