Portuguese tourism strategy (ET27) – now more than ever
Worldwide Hospitality and Tourism Themes
ISSN: 1755-4217
Article publication date: 2 December 2020
Issue publication date: 15 December 2020
Abstract
Purpose
This study aims to analyse the importance of public and private policies to inclusive, sustainable, cohesive and accessible tourism in Portugal and also to assert tourism activity as a central point for economic, social and environmental development across the country.
Design/methodology/approach
This paper is a viewpoint reflection on the design and implementation of the Tourism Strategy 2027.
Findings
The importance of joint work to affirm tourism as a hub for economic, social development and environmental impact throughout the territory, positioning Portugal as one of most competitive, inclusive and sustainable destinations worldwide.
Practical implications
Now more than ever, strategic tourism goals are key points in support of innovative, accessible and inclusive tourism, to stimulate data-based decision-making, improve the tourist experience and increase the focus on sustainability.
Originality/value
In this paper, the objectives of the Portuguese tourism strategy 2027 are outlined and a series of unprecedented initiatives are profiled, which aim to provide the destination with highly competitive conditions, to differentiate it from other tourist destinations while increasing its notoriety and competitiveness.
Keywords
Citation
Araújo, L. (2020), "Portuguese tourism strategy (ET27) – now more than ever", Worldwide Hospitality and Tourism Themes, Vol. 12 No. 6, pp. 771-774. https://doi.org/10.1108/WHATT-07-2020-0078
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited