Mediating effect of firm’s customer centricity and market orientation on the relationship between the knowledge management and business performance
VINE Journal of Information and Knowledge Management Systems
ISSN: 2059-5891
Article publication date: 22 June 2022
Abstract
Purpose
The purpose of this paper is to examine the mediating effect of a firm’s customer centricity and market orientation on the relationship between the knowledge management and business performance.
Design/methodology/approach
The hypotheses proposed for this study were tested on the data collected from 274 sample firms using partial least square-based structural equation modeling.
Findings
According to the findings of this study, a firm’s customer-centricity fully mediates the relationship between explicit and tacit knowledge management and a firm’s business performance, whereas a firm’s market orientation partially mediates the relationship between tacit and implicit knowledge management systems and a firm’s business performance.
Originality/value
This study can be considered as a pioneer work that investigates how explicit and tacit knowledge can be transformed into business performance with the mediating effect of a firm’s customer centricity and market orientation on this relationship.
Keywords
Acknowledgements
The author is grateful to the anonymous reviewers and editors of the journal for sharing their valuable inputs to improve the outcomes of this research.
Citation
Dash, A. (2022), "Mediating effect of firm’s customer centricity and market orientation on the relationship between the knowledge management and business performance", VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/VJIKMS-03-2022-0093
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited