Technological evolution and tourist decision-making: a perspective article

Abstract

Purpose

This paper aims to demonstrate the importance of technological advancements in shaping tourist decision-making. It reviews relevant theories and underlines the need for new theoretical frameworks that would illustrate the role of cognitive technologies, i.e. artificial intelligence (AI) applications, in tourist decision-making.

Design/methodology/approach

A critical analysis and synthesis of interdisciplinary literature was undertaken, aiming to discuss the theoretical frameworks and approaches used and to offer a future perspective based on major technological advances.

Findings

The technological advancements play a structural role in tourist decision-making processes, with digital technologies and cyber-physical systems becoming extensions of a tourist’s self.

Research limitations/implications

The study offers the basis for a new theoretical framework in the area of tourism decision-making, considering the future of cyber-physical-human systems.

Originality/value

This study exemplifies the main elements of tourism decision-making theory and describes the need for a paradigm shift, as new forms of AI will complement human intelligence.

Citation

Stylos, N. (2020), "Technological evolution and tourist decision-making: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 273-278. https://doi.org/10.1108/TR-05-2019-0167