Exploring the intention to use M-payment in India: Role of extrinsic motivation, intrinsic motivation and perceived demonetization regulation

Sushil S. Chaurasia (Marketing Area, Narsee Monjee Institute of Management Studies University, Navi Mumbai, India)
Surabhi Verma (Center of Integrative Innovation Management, Department of Marketing and Management, Odense, Denmark)
Vibhav Singh (Human Resource Management Area, Narsee Monjee Institute of Management Studies University, Navi Mumbai, India)

Transforming Government: People, Process and Policy

ISSN: 1750-6166

Publication date: 8 August 2019

Abstract

Purpose

The purpose of this study is to develop a model that explains a user’s attitude toward M-payments in India, based on the motivational model and awareness about demonetization policy. The study also investigates the validity and differential predictive power of four different M-payment usage models, by considering the effect of improved awareness regarding demonetization policy on the core construct of the motivational model.

Design/methodology/approach

The model was tested with survey data from 362 M-payment users using partial least squares. Respondents were M-payment users with significant usage experience.

Findings

This study empirically determined that the motivation model and awareness about demonetization policy in M-payment usage after demonetization are connected. As hypothesized, the study found: a positive relationship between extrinsic motivation and intention to use M-payment, positive relationship between awareness about demonetization policy and behavioral intention to use M-payment, positive relationship between intrinsic motivation and extrinsic motivation, positive relationship between awareness about demonetization policy and extrinsic motivation and positive moderation effect of awareness about demonetization policy on the extrinsic motivation-behavioral intention relationships. The hypothesis that awareness about demonetization policy would have a moderating effect on intrinsic motivation–behavioral intention relationship was not supported.

Practical implications

From a practitioner’s perspective, this study underscores the importance of raising sufficient awareness about the demonetization policy as a determinant of users’ willingness to use M-payment services. Mandatory regulations by the government and motivation toward M-payment use can be a good starting point for a cashless economy.

Originality/value

This study makes a needed contribution to the literature by validating the integrated motivation model, emphasizing the importance of raising awareness about the demonetization policy among M-payment users. The model may provide a useful foundation for future research in this area.

Keywords

Citation

Chaurasia, S.S., Verma, S. and Singh, V. (2019), "Exploring the intention to use M-payment in India: Role of extrinsic motivation, intrinsic motivation and perceived demonetization regulation", Transforming Government: People, Process and Policy, Vol. 13 No. 3/4, pp. 276-305. https://doi.org/10.1108/TG-09-2018-0060

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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