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Integrating AI into business processes and corporate strategies to enhance customer value

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 6 March 2023

Issue publication date: 13 March 2023

1715

Abstract

Purpose

This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses.

Design/methodology/approach

An interview with thought-leaders in the area of digital strategy.

Findings

The interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector.

Originality/value

The main value is the direct dialog with digital-era experts on their latest research insights.

Keywords

Citation

Leavy, B. (2023), "Integrating AI into business processes and corporate strategies to enhance customer value", Strategy & Leadership, Vol. 51 No. 2, pp. 3-9. https://doi.org/10.1108/SL-01-2023-0013

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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