Integrating AI into business processes and corporate strategies to enhance customer value
ISSN: 1087-8572
Article publication date: 6 March 2023
Issue publication date: 13 March 2023
Abstract
Purpose
This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses.
Design/methodology/approach
An interview with thought-leaders in the area of digital strategy.
Findings
The interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector.
Originality/value
The main value is the direct dialog with digital-era experts on their latest research insights.
Keywords
Citation
Leavy, B. (2023), "Integrating AI into business processes and corporate strategies to enhance customer value", Strategy & Leadership, Vol. 51 No. 2, pp. 3-9. https://doi.org/10.1108/SL-01-2023-0013
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited