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Strategies for chief executives to build the organizations of the future

M.S. Rao (MSR Leadership Consultants India, Hyderabad, India)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 29 January 2020

Issue publication date: 28 February 2020



The purpose of this paper is to help CEOs understand the capabilities and mechanisms that they need to adopt today to build successful organizations in the future.


It illustrates with examples of global companies including Blockbuster, Nokia, Kodak and Sears that failed to embrace change while Google, Amazon, Apple and Facebook succeeded in reinventing. It draws a blueprint for CEOs to build organizations in the future.


It implores to plan for multiple and emerging visions of the future using a scenario approach. It concludes that CEOs must predict the future, embrace change and adopt innovative tools and techniques to lead the organizations in the future.

Practical implications

These tools and techniques can be applied by chief executives in any industry and any size of the organization.

Social implications

The social implications of this research suggest that the chief executives must adopt these tools and techniques to build the organizations of the future.


It explores organizational network analysis, encourages a focused differentiation strategy and emphasizes differentiated skill-focused structures. It advises integrated efforts from all stakeholders including the organization, employees, human resources and chief executives to reinvent and build organizations of the future.



Rao, M.S. (2020), "Strategies for chief executives to build the organizations of the future", Strategic HR Review, Vol. 19 No. 1, pp. 28-31.



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