Introducing the BETAs: the emerging decision-makers you need to know
ISSN: 1475-4398
Article publication date: 20 September 2021
Issue publication date: 9 November 2021
Abstract
Purpose
This paper aims to understand the behaviors and attitudes of emerging decision-makers, who we refer to as the BETAs.
Design/methodology/approach
GWI, LinkedIn B2B Institute and Light Years research.
Findings
The research findings from 17,000 professionals across 10 markets characterizes the BETA population as individuals that have: Blurred work–life boundaries, an Evolving mindset, are Tech natives but are time poor, and have raised levels of Activism.
Originality/value
Original research.
Keywords
Citation
Mander, J. (2021), "Introducing the BETAs: the emerging decision-makers you need to know", Strategic HR Review, Vol. 20 No. 5, pp. 158-161. https://doi.org/10.1108/SHR-04-2021-0018
Publisher
:Emerald Publishing Limited
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