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The advent of artificial intelligence-based coaching

Komal Khandelwal (CMS Business School, Jain (Deemed-to-be) University, Bengaluru, India)
Ashwani Kumar Upadhyay (Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University), Pune, India)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 28 July 2021

Issue publication date: 1 October 2021




This paper aims to explore the application of artificial intelligence (AI) for coaching. This paper discusses the different applications, benefits, challenges and implementation issues in AI usage in coaching. It highlights how AI is facilitating the up-skill and re-skill of employees.


The viewpoint reviews the articles, research papers and case studies.


AI-based coaching apps are aiding managers and supervisors in coaching and tracking trainees and mentees’ progress. AI is being used to customize the coaching program as per the mentee’s individual needs. AI-powered coaching systems can analyze recorded sales conversations and offer real-time coaching and feedback.

Research limitations/implications

AI-powered coaching systems help transform coaching from standard in-person one-to-one mode to personalized and customized AI system assisted coaching system. Research is needed to understand the factors that can facilitate AI-powered coaching transform into a game changer in the coaching industry.


This paper reviews and discusses several AI-powered coaching applications. This paper is useful for researchers and professionals in the field of coaching and mentoring, as it offers a review of the current AI-powered coaching applications.

Practical implications

AI systems offer private unbiased feedback and help self-assessment of individual mentee and mentor performance. AI provides a capability for organizations to track individuals’ learning and calculate return on investment.



Khandelwal, K. and Upadhyay, A.K. (2021), "The advent of artificial intelligence-based coaching", Strategic HR Review, Vol. 20 No. 4, pp. 137-140.



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