Nudging for good: how behavioural science improves financial health

Abstract

Purpose

This paper aims to provide HR leaders and key decision makers with guidance about how they can use behavioural science to improve financial health of their employees at scale.

Design/methodology/approach

Personal finance is an area that does not often get spoken about enough. Individuals of all pay grades need access to different levels of support and education and technology can provide that.

Findings

As everyone is different within an organisation, both in terms of situation and pay scale, their financial health will be unique. Therefore, the method of delivery needs to be personalised, if you are going to provide help via email or SMS, those need to be impactful and relevant.

Originality/value

This paper intends to provide a viewpoint on a subject that is not being spoken about in the same way as mental health but it is equally important.

Citation

Jackson, P. (2021), "Nudging for good: how behavioural science improves financial health", Strategic HR Review, Vol. 20 No. 3, pp. 94-96. https://doi.org/10.1108/SHR-01-2021-0004