Is culture change a fad? Driving business results at Penna, ten years on
Abstract
Purpose
Ten years ago Penna, the global HR services group, needed a radical business and culture re-invention if it was to survive. This article aims to tell the story behind Penna's journey and describe how a sustainable culture change intervention became the cornerstone of a successful business.
Design/methodology/approach
This case study is the result of an initial ethnographical research followed by concrete and systemic interventions.
Findings
The case study identifies four elements that sustained the business impact of a culture change program over a significant period of time.
Originality/value
This longitudinal case study follows a culture change program in an organizational context over a period of ten years.
Keywords
Citation
White, B., Browning, G. and Bajer, J. (2014), "Is culture change a fad? Driving business results at Penna, ten years on", Strategic HR Review, Vol. 13 No. 3, pp. 123-126. https://doi.org/10.1108/SHR-01-2014-0007
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited