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Social entrepreneurial role models’ influence on social entrepreneurial self-efficacy, social entrepreneurial intent, and social entrepreneurial action in South Africa: the moderating role of moral obligation

Eugine Tafadzwa Maziriri (Department of Business Management, University of Johannesburg, Johannesburg, South Africa)
Brighton Nyagadza (Department of Marketing, Marondera University of Agricultural Sciences and Technology, Marondera, Zimbabwe)
Tafadzwa Clementine Maramura (Department of Public Administration and Management, University of the Free State – Bloemfontein Campus, Bloemfontein, South Africa)

Social Enterprise Journal

ISSN: 1750-8614

Article publication date: 27 February 2024

Issue publication date: 25 April 2024

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Abstract

Purpose

This study aims to investigate how social entrepreneurial role models influence social entrepreneurial self-efficacy, social entrepreneurial intent and social entrepreneurial action, with moral obligation as a moderator.

Design/methodology/approach

A cross-sectional survey of 261 pupils in the South African province of the Eastern Cape was used in the research study. Structural equation modeling was used to test hypotheses.

Findings

The research revealed that having social entrepreneurial role models has a positive impact on both social entrepreneurial self-efficacy and social entrepreneurial intent. In addition, a connection was found between social entrepreneurial intent and entrepreneurial action. The influence of moral obligation was found to be a positive and a significant moderator. Moreover, the association between social entrepreneurial role models and social entrepreneurial intent was mediated by social entrepreneurial self-efficacy.

Research limitations/implications

The findings are not generalizable to nonstudent samples because students constituted the sample for gathering data. Future study therefore requires considering nonstudents to generalize the outcomes. This research should be replicated in other South African provinces and other developing countries for comparative outcomes.

Practical implications

Since social entrepreneurial role models have been practically linked to social entrepreneurship intent and entrepreneurial efficacy, understanding the factors that influence student’s decision to start a social enterprise is critical in South Africa to develop targeted interventions aimed at encouraging young people to start new businesses. Policymakers, society and entrepreneurial education will all benefit from the findings.

Originality/value

This study contributes to bridging the knowledge gap as it investigates how social entrepreneurial role models influence social entrepreneurial self-efficacy, social entrepreneurial intent and social entrepreneurial action, with moral obligation as a moderator. Encouraging social entrepreneurship among South African youth would also help address societal issues. This is a pioneering study in the context of an emerging economy such as South Africa, where social entrepreneurship is so integral.

Keywords

Citation

Maziriri, E.T., Nyagadza, B. and Maramura, T.C. (2024), "Social entrepreneurial role models’ influence on social entrepreneurial self-efficacy, social entrepreneurial intent, and social entrepreneurial action in South Africa: the moderating role of moral obligation", Social Enterprise Journal, Vol. 20 No. 3, pp. 278-317. https://doi.org/10.1108/SEJ-12-2022-0114

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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