So last year: Combating stakeholder boredom with social media

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As 2020 approaches, it is difficult to imagine that when people tried to image 20 or 30 years ago what life would be like in that year, they could have predicted an era of fake news and post-truth in media communications. Or could they? After all, George Orwell is quoted now more than ever when it comes to his dystopian vision of such concepts of doublethink in his book 1984. He just got the year wrong. But despite Orwell’s well-known and scarily accurate predictions for the future of society, it is still difficult for organizations to deal with how communications have developed and their current trajectory.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "So last year: Combating stakeholder boredom with social media", Strategic Direction, Vol. 36 No. 3, pp. 22-24. https://doi.org/10.1108/SD-12-2019-0229