Making social enterprise better: The role of strategic and market orientation on social enterprise performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The social enterprise (SE) sector in Greece is highly significant to the country’s economic revival. SEs face unique pressure to be profitable but socially minded and as such could find benefits from adopting strategic orientation/market orientation behaviors.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Making social enterprise better: The role of strategic and market orientation on social enterprise performance", Strategic Direction, Vol. 34 No. 2, pp. 1-3. https://doi.org/10.1108/SD-11-2017-0172