All for one and one for all: How business networks improve market entry and development performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified that business networks are essential for developing successful market entry and development strategies within fast moving economies.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "All for one and one for all: How business networks improve market entry and development performance", Strategic Direction, Vol. 40 No. 9, pp. 25-26. https://doi.org/10.1108/SD-10-2024-0192