Luggage carries right tools for innovation: ‘Packright’ meta-models provide useful prototypes

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This study examines the way a design process of experimenting and prototyping can enable a firm to explore its potential for growth and renewal. The Business Model Canvas created in 2010 by Alexander Osterwalder and Yves Pigneur is the base model, featuring nine building blocks which can provide a holistic view of an organization’s individual components and strategy. Options open to a hypothetical company, luggage manufacturer Packright, are explored here via five business meta-models which draw on Osterwalder and Pigneur’s ideas.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2017), "Luggage carries right tools for innovation: ‘Packright’ meta-models provide useful prototypes", Strategic Direction, Vol. 33 No. 1, pp. 19-21. https://doi.org/10.1108/SD-10-2016-0135