The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by independent writers who add their own impartial comments and place the articles in context.

Findings

Falling in love with one’s own product is not rational behavior and could be misleading, as it blinds people to strategic foresight. Products should be designed with a strategic focus that is both innovation- and customer-centric.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

Thomas, M. and Alluru, J.-R. (2015), "The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love", Strategic Direction, Vol. 32 No. 1, pp. 8-10. https://doi.org/10.1108/SD-10-2015-0145