Strategy in a VUCA world: An interview with Roger Martin, author of Playing to Win: How Strategy Really Works

Abstract

Purpose

Provides an interview with Roger Martin, author of Playing to Win: How Strategy Really Works

Findings

In the following interview, Roger Martin discusses his relationship with Peter Drucker, how to formulate an effective strategy in complex times, and reflects on his time as Dean of Rotman School of Management.

Citation

(2013), "Strategy in a VUCA world: An interview with Roger Martin, author of Playing to Win: How Strategy Really Works", Strategic Direction, Vol. 29 No. 10, pp. 32-34. https://doi.org/10.1108/SD-10-2013-0089