Strategy in a VUCA world: An interview with Roger Martin, author of Playing to Win: How Strategy Really Works
Abstract
Purpose
Provides an interview with Roger Martin, author of Playing to Win: How Strategy Really Works
Findings
In the following interview, Roger Martin discusses his relationship with Peter Drucker, how to formulate an effective strategy in complex times, and reflects on his time as Dean of Rotman School of Management.
Keywords
Acknowledgements
Playing to Win: How Strategy Really Works by Roger Martin and A.G. Lafley, was winner of the Thinkers50 Best Book Award, 2013.
Citation
(2013), "Strategy in a VUCA world: An interview with Roger Martin, author of Playing to Win: How Strategy Really Works", Strategic Direction, Vol. 29 No. 10, pp. 32-34. https://doi.org/10.1108/SD-10-2013-0089
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited