Green communication to manage a crisis: Why an ethical approach is essential

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Firms aiming to minimize the potential damage from a crisis situation must engage in ethical green communication. Reference to genuine past social contributions and successes can prevent the crisis from escalating and prompting key stakeholders to show moral indignation. However, such an outcome is likely in the event that the communication involves false or misleading claims being made and subsequently exposed.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Green communication to manage a crisis: Why an ethical approach is essential", Strategic Direction, Vol. 40 No. 8, pp. 20-22. https://doi.org/10.1108/SD-09-2024-0153