Using CSR to remain competitive: Why imitating the strategy of a close rival makes sense

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Corporate social responsibility (CSR) provides a means to strengthen a firm's competitive position. Companies are able to achieve this through imitating the CSR activities of close rivals within their industry. Visibility of the competitive interconnection between focal and peer firm and resource ability are factors that determine the validity of this approach.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Using CSR to remain competitive: Why imitating the strategy of a close rival makes sense", Strategic Direction, Vol. 40 No. 8, pp. 23-25. https://doi.org/10.1108/SD-09-2024-0152