The impact of artificial intelligence on marketing strategies: Perspectives from Singaporean marketing practitioners

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The study explored how marketers were leveraging artificial intelligence to support their marketing strategies. The research also identified some the challenges faced by marketers related to AI implementation.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "The impact of artificial intelligence on marketing strategies: Perspectives from Singaporean marketing practitioners", Strategic Direction, Vol. 40 No. 8, pp. 11-13. https://doi.org/10.1108/SD-09-2024-0148