The quest for business model innovation across multiple markets: An Indonesian study of multi-phase digital technology transformation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on how business model innovation on multiple levels can be underpinned by digital technology transformation. As the phases of business model transformation progressed, the Indonesian manufacturing firm moved to a multi-layered business model across numerous markets, with widely scalable progress later being intensified through new partnerships with payment service providers and rapid delivery services. Managers are encouraged to proactively organize their external and internal resources to be readily deployable, so as to harness competitive advantages by shifting business models with optimal market timing.

Originality/value

The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "The quest for business model innovation across multiple markets: An Indonesian study of multi-phase digital technology transformation", Strategic Direction, Vol. 37 No. 11, pp. 10-12. https://doi.org/10.1108/SD-09-2021-0108