The road ahead: Considering the competitive strategy of the automotive industry

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

New product development (NPD) has become the dominant competitive strategy in the automotive industry. This briefing considers the current automotive climate, and what NPD means within this context.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The road ahead: Considering the competitive strategy of the automotive industry", Strategic Direction, Vol. 35 No. 12, pp. 12-13. https://doi.org/10.1108/SD-09-2019-0173