Prisoner of the past: Exploding the innovation myth

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Delve into current business literature and it is almost impossible to escape assertions about the importance of such as leadership, globalization and sustainability. Certain other words and phrases appear with similar frequency. Innovation can claim to be the daddy of them all though. Any discussion about organizational growth and success does not progress far without mentioning the inimitable “i” word. Being able to develop and implement novel ideas is widely regarded as essential if any competitive edge is to be attained. If you believe everything you read, take innovation out of the game and achievements of any real note will remain elusive. Creativity is touted as being the game-breaker that is able to set an organization apart from its rivals.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2015), "Prisoner of the past: Exploding the innovation myth", Strategic Direction, Vol. 31 No. 11, pp. 40-42. https://doi.org/10.1108/SD-09-2015-0142