Bridging the gap between customers and innovation: Innovation, as fuelled by consumer knowledge, can be measured

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Introduces the concept of customer knowledge-enabled innovation. This practical tool provides a scale consisting of 57 items, which will enable bosses to evaluate strengths and weaknesses in their management of customer knowledge. It has been tried out on a range of companies in Tunisia.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2014), "Bridging the gap between customers and innovation: Innovation, as fuelled by consumer knowledge, can be measured", Strategic Direction, Vol. 30 No. 10, pp. 20-22. https://doi.org/10.1108/SD-09-2014-0108