So what is competitive advantage? We know we need it but not how to define it

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

If they are to have any chance of thriving in today's turbulent and increasingly‐competitive world, businesses need competitive advantage and how they get it is a crucial component of managements' approach. Apologies if that sounds like stating the obvious, but it's important enough to bear repetition. Less obvious is how to answer the question: “What is competitive advantage?”

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2013), "So what is competitive advantage? We know we need it but not how to define it", Strategic Direction, Vol. 29 No. 9, pp. 6-8. https://doi.org/10.1108/SD-08-2013-0049