Help us to help you: Using CSR communications to improve hotel stakeholder engagement
ISSN: 0258-0543
Article publication date: 29 August 2019
Issue publication date: 20 September 2019
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Hotels in the Asia-Pacific region have yet to fully utilize social media to promote their CSR initiatives. This means there is huge potential for improved stakeholder engagement, leading to short- and long-term performance gains.
Originality
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2019), "Help us to help you: Using CSR communications to improve hotel stakeholder engagement", Strategic Direction, Vol. 35 No. 10, pp. 29-30. https://doi.org/10.1108/SD-07-2019-0138
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited