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The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme

Strategic Direction

ISSN: 0258-0543

Article publication date: 30 August 2018

Issue publication date: 10 October 2018

3676

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A clearly-defined CSR programme can lead to key business benefits.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2018), "The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme", Strategic Direction, Vol. 34 No. 10, pp. 13-15. https://doi.org/10.1108/SD-07-2018-0156

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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