Reach for the sky: Entering the Indian aviation market

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Most people taking those first tentative steps in the business world will have been urged to speculate to accumulate. Firms considering new ventures or alliances are similarly counseled. Many will testify that such advice is often invaluable. Others will tell different tales though. Dreams have ended in failure due to a wrong move, wrong market or wrong time. Or to some combination of these factors. Often it’s preparation that has left much to be desired. On the face of things, it would be difficult to accuse East Air India of not doing the necessary groundwork. The new carrier clearly aims to hit the ground running, as it prepares to enter the Indian airline industry.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2015), "Reach for the sky: Entering the Indian aviation market", Strategic Direction, Vol. 31 No. 8, pp. 32-34. https://doi.org/10.1108/SD-07-2015-0096