Corporate social responsibility tweeting: The power of Twitter in an age where corporate social responsibility really matters

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations need to embrace corporate social responsibility (CSR) communication in order to remain competitive. The best platform from which to do this is Twitter, where communal engagement and storytelling aspects can have the greatest results.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Corporate social responsibility tweeting: The power of Twitter in an age where corporate social responsibility really matters", Strategic Direction, Vol. 34 No. 9, pp. 18-20. https://doi.org/10.1108/SD-05-2018-0120