How sports brands can gain foreign supporters: Identifying key attraction points
ISSN: 0258-0543
Article publication date: 5 June 2020
Issue publication date: 30 June 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Identification of influential attraction points can help European soccer clubs to exploit soaring interest among football supporters in China. Such points can enable teams to differentiate themselves from rival brands and consider various demographic and individual factors in order to target different fan segments.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "How sports brands can gain foreign supporters: Identifying key attraction points", Strategic Direction, Vol. 36 No. 7, pp. 15-17. https://doi.org/10.1108/SD-04-2020-0078
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited