Firm improvements: The benefits of social and political nonmarket strategies in the UK
Article publication date: 17 April 2019
Issue publication date: 21 May 2019
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Nonmarket strategies (NMSs) are an integral part of the bundle of strategies implemented by firms during times of market turbulence. While NMSs have not typically been used to their fullest, there is significant evidence now showing their potential benefits.
The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
(2019), "Firm improvements: The benefits of social and political nonmarket strategies in the UK", Strategic Direction, Vol. 35 No. 6, pp. 10-11. https://doi.org/10.1108/SD-03-2019-0057
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