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Firm improvements: The benefits of social and political nonmarket strategies in the UK

Strategic Direction

ISSN: 0258-0543

Article publication date: 17 April 2019

Issue publication date: 21 May 2019

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Nonmarket strategies (NMSs) are an integral part of the bundle of strategies implemented by firms during times of market turbulence. While NMSs have not typically been used to their fullest, there is significant evidence now showing their potential benefits.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2019), "Firm improvements: The benefits of social and political nonmarket strategies in the UK", Strategic Direction, Vol. 35 No. 6, pp. 10-11. https://doi.org/10.1108/SD-03-2019-0057

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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