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The Yin-Yang of business focus: How to balance competitive advantage and CSR for win/win results

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 June 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


You read a lot in the glossy business magazines about creating “win/win” results, and see profiles of how organizations are “winning” at whatever they are doing, but why don’t we read more about the failures? It would be refreshing to see executives in the magazines with frowns and frustrated looks after their latest venture has just collapsed, rather than airbrushed photos of CEOs with perfect, brilliant white teeth. Wouldn’t we learn more from seeing a crashing failure every now and then, and seeing how it happened and how it could be averted?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "The Yin-Yang of business focus: How to balance competitive advantage and CSR for win/win results", Strategic Direction, Vol. 33 No. 6, pp. 20-22.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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