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Safety in numbers? How Chinese firms enter foreign markets together

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 June 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


How do firms venture into overseas markets? This is a question that has vexed executives and academics alike since the days of the East India Company, and despite the wealth of research and experience that has been built up over the years, many executives would probably struggle not to say what they thought their firm should do, but why they think they know the answer. Did they learn it at business school? Did they ask similar firms for their experience? Or did they just go on gut feel? When the final decision is made in the boardroom, you can bet many directors just went on pure feeling of “what was right”.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "Safety in numbers? How Chinese firms enter foreign markets together", Strategic Direction, Vol. 33 No. 6, pp. 7-9.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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