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Driving innovation through design-oriented strategies: Taiwanese lessons in positioning your innovation strategy

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 June 2017

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The review is based on “Design-oriented strategy typology and innovation framework” by Hsu (2017). This case study of Taiwanese consumer electronics and computer companies demonstrates how product innovation strategies are being used to develop a competitive advantage that survives in the global market. Product R&D and design tends to focus on “new experience” in aggressive innovation enterprises, “new value” in market innovation enterprises, “new service” in technical innovation enterprises, and “new positioning” in opportunity enterprises. Moving with the market by innovating in one of these ways is the big theme at the heart of the collective achievements of these companies.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2017), "Driving innovation through design-oriented strategies: Taiwanese lessons in positioning your innovation strategy", Strategic Direction, Vol. 33 No. 6, pp. 1-3. https://doi.org/10.1108/SD-03-2017-0047

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited