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Designing success: Gaining competitive advantage through design and technology superiority

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 March 2023

Issue publication date: 3 March 2023

79

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Design capability has a significant and positive effect on firm performance when combined with technological development.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Designing success: Gaining competitive advantage through design and technology superiority", Strategic Direction, Vol. 39 No. 3, pp. 35-36. https://doi.org/10.1108/SD-01-2023-0015

Publisher

:

Emerald Publishing Limited

Copyright © Emerald Publishing Limited

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