Designing success: Gaining competitive advantage through design and technology superiority

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Design capability has a significant and positive effect on firm performance when combined with technological development.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Designing success: Gaining competitive advantage through design and technology superiority", Strategic Direction, Vol. 39 No. 3, pp. 35-36. https://doi.org/10.1108/SD-01-2023-0015